Is Chat GPT eroding our ability to think analytically?
How useful is ChatGPT in legal pracrtice? Does it speed up the work? Or is it actually making us less able to think critically?
Kath Hooper
October 7, 2025
My Blog
Thoughts and tips on copywriting, in bitesized blogs
Why you don’t need to say how great you are on your website
Does your website start with sentences like “we are a leading law firm” or “we have unrivalled experience.” Maybe it’s not the best approach. Try some of these techniques to build rapport and get your reader on side.
Kath Hooper
November 19, 2024
What is ‘good’ writing?
What do we actually mean by ‘good’ writing? Is it entirely subjective? (spoiler: no it’s not) A few pointers on what ‘good’ writing looks like for articles and blogs.
Kath Hooper
May 23, 2024
How to come up with ideas for good legal content
Need some inspiration for generating good legal content? Here are a few ideas for creating content that attracts new clients.
Kath Hooper
October 6, 2023
Should you describe yourself as a “trusted adviser”?
The sentiment is good, even necessary. But is it overused? Here are some ways to prove you’re a trusted adviser without simply saying it.
Kath Hooper
September 6, 2023
The difference between legal copywriting and legal content writing
Your marketing strategy for a law firm should include both legal copywriting and legal content writing. What’s the difference and why does it matter?
Kath Hooper
August 30, 2023
About Me
I’m Kath Hooper, a lawyer-turned-copywriter. I help lawyers to build their authority through content, and attract more clients