Legal
Copywriting
Your clients and potential clients need to know what you practice, and they need to trust that you’re very good at what you do.
That’s where content comes in. You can enhance your authority as an expert with regular and strategic content. Once clients see you as the expert in that area, you build a steady flow of enquiries and a caseload of matters that really interest you.
You’ll also find that publishing your content widely makes you visible online. In other words, you pop up on page one when people search for you.
Jobs I'll do for you
Technical Articles
Well-researched articles with reasoned argument and intelligent analysis.
Typical topics include:
- Updates on recent case law
- Comment on new policy, legislation or regulation
- Analysis of trends in the courts.
Blogs
Bite-sized answers to everyday questions.
Blogs are lighter reads that add value to your clients. They demonstrate that you can explain legal concepts in a straightforward way.
And they’re great for your SEO.
Website Copy
Speak to your clients in a way that’s professional, but shows them that you’re human too.
I’ll help you articulate the problems you solve for your clients, without broadcasting in hyperbole.
Training
You may find that some of your colleagues are struggling to write good articles, and instead rely on generative AI.
I offer training to help people feel confident in their own writing. I explain how to write a good technical article, and why using AI is far from a panacea for legal content.
I also offer internal updates for your team on the latest case law and changes in your area of law.
Training
You may find that some of your colleagues are struggling to write good articles, and instead rely on generative AI.
I offer training to help people feel confident in their own writing. I explain how to write a good technical article, and why using AI is far from a panacea for legal content.
I also offer internal updates for your team on the latest case law and changes in your area of law.
How it works
I work in a few different ways, depending on the content you want, and the results you’re looking to achieve.
Dynamic retainer: Best for technical articles
You can have me on retainer for a fixed amount of time, or indefinitely.
Leave it with me to keep an eye out for decisions and updates in your area. I check the National Archives for recent decisions, and set up relevant Google Alerts.
Every week (or month if you prefer), I send you an email summarising the content I intend to write for you. If there are any ideas you don’t like, just tell me and I’ll take them off the list.
Then I’ll write the content for you during the week. All you need to do is review it.
A dynamic retainer works well for a steady flow of technical articles in your specialism.
Prices start from £2,500 per month.
Strategic content: Best for a series of SEO blogs
I prepare a strategy for the next 6 months to help boost your Search Engine Optimisation.
In the strategy, I’ll set out a series of blog titles for your various practice areas.
You choose whether you want two blogs or four blogs a month. I write the blogs for you and send them to you for review.
Prices start from £550 per month, which includes a content strategy every 6 months, and two blogs a month.
Websites
Before I write your website, I’ll have a call with your to discuss your services.
I’ll also ask questions to determine your desired tone of voice and I’ll ask whether or not you want Tone of Voice Guidelines before we begin.
Who I work with
I tend to work with growing law firms who don’t yet have their own in-house marketing team, or Knowledge Lawyer.
I have a number of partnerships with PR professionals, SEO specialists, and web designers so I can give you a rounded service if you need more than just the writing.
Get in touch
The best way to contact me is by email kath@kathhooper.com
About Me
I’m Kath Hooper, a lawyer-turned-copywriter. I help lawyers to build their authority through content, and attract more clients