Why you don’t need to say how great you are on your website
Does your website start with sentences like “we are a leading law firm” or “we have unrivalled experience.” Maybe it’s not the best approach. Try some of these techniques to build rapport and get your reader on side.
How to come up with ideas for good legal content
Need some inspiration for generating good legal content? Here are a few ideas for creating content that attracts new clients.
Should you describe yourself as a “trusted adviser”?
The sentiment is good, even necessary. But is it overused? Here are some ways to prove you’re a trusted adviser without simply saying it.
The difference between legal copywriting and legal content writing
Your marketing strategy for a law firm should include both legal copywriting and legal content writing. What’s the difference and why does it matter?
Your return on investment from content marketing
If you want to outsource your articles and blogs and invest in professional content marketing, you’ll want to know your ROI. Find out here.
LinkedIn for lawyers: Posts to replace the clichés
A few easy alternatives to make your posts more authentic and compelling, without compromising your professionalism.
LinkedIn for lawyers: how to do LinkedIn better, without the cringe factor
Want to post more on LinkedIn, but you just find it too cringey? Try these strategies to make the game of LinkedIn a little easier.